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It’s definitely not going too far to say that virtually every business out there should have a Facebook fan page. Everyone from multi-national corporates to local businesses with almost no online presence can very well benefit from a Facebook fan page. And businesses with a large online presence or services already can definitely benefit from the added exposure and contact point with customers and fans. Facebook fan pages are a great way to promote a business, and an important part of any social media marketing plan. Creating a basic page isn’t that complicated, but creating a page that fans will like, share, and engage with is a bit trickier.

Others who should consider a fan page include freelancers, artists, authors, and bloggers. Just because you’re not a “corporate” business doesn’t mean you can’t benefit from fan pages. In fact, individuals often have an easier time with fan pages, and less chance of coming across as a purely promotional tool, rather than a communication tool, which is what, attracts fans to your page.

That’s one thing to remember about fan pages: they’re not purely for promotion. Fan pages that don’t interact with their followers, and only send out promotional messages, are missing out on a golden opportunity. By using fan pages for customer relations and customer service, you can ameliorate the image of your brand and make your customers a lot happier and more loyal. And because Facebook makes it so easy to share or recommend a page, that opportunity can be further amplified by your satisfied followers.